Energime Institute offers comprehensive courses in sustainable aquaculture and recirculating aquaculture systems (RAS) that are designed to equip students with the knowledge and skills needed to succeed in the fields of sustainable economies and development. The courses are led by experienced industry professionals and by Cornell Professor and Recognized World Authority on Recirculating Aquaculture Systems Michael Timmons.
Wow Me Digital was approached by Energime Institute to provide consulting on digital marketing and create strategies aimed at enhancing their online visibility and generating more qualified leads for their courses. Our approach was to conduct a thorough analysis of Energyme Institute’s target audience, keyword performance, and backlink audit to identify areas of opportunity and outline the most suitable tactics based on the findings.
During the first few months, our team has been optimizing their website for search engines, assisting in content creation, followed by the launch of targeted pay-per-click (PPC) ad campaigns after the first quarter of collaboration. Apart from improving the search engine rankings and generating relevant traffic, the goal was to increase conversions and promote Energime’s courses to prospective aquaculture professionals.
Our collaboration has helped Energime Institute achieve significant growth in both organic rankings as well as online visibility for their courses. In less than six months, we were able to increase their website’s organic search visibility by over 8,500 keywords, and nearly double the website traffic. Additionally, our PPC ad campaigns generated a total of over 1,500 qualified leads for Energime Institute’s recirculating aquaculture system (RAS) courses, resulting in a 20% increase in new signups.